Overview
• eCoupon Evolution Explained
• Stakeholder & Consumer Challenges
• Benchmark Industry Forecasts
This first edition of Juniper’s market leading report explores the continuing evolution of the eCoupon market, analysing the key trends which – together and in isolation – are helping to shape this dynamic sector.
It highlights the transition from promotional activity to loyalty and engagement, considering how factors such as traditional media fragmentation allied to the rise in social couponing activity have combined to increase the profile and adoption of eCouponing.
It also explores key challenges for both stakeholders and consumers, ranging from mis-redemption to viral couponing.
Expert analysis is backed up by interviews with, and commentaries from, leading players across the mobile coupons space, including CodeBroker, Coupons.com, Eagle Eye, RetailMeNot and Valpak.
This Report is available separately or with the accompanying IFxl.
Market forecasts
Juniper delivers the benchmark forecasts on the eCouponing industry. The report includes 13 tables and 9 charts, providing forecasts split by for PC/laptop eCoupon users for 8 key regions. These cover data such as:
• Coupon Users
• Coupons Issued
• Coupons Redeemed
• Average Coupon Redemption Values
• Total Redemption Values
Additionally, the report contains data on the overall eCoupon space (coupons issued, coupons redeemed and total redemption values), including splits by issuing/redeeming device type and by region.
Interactive Forecast Excel
Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.
The eCoupons IFXL 2014 contains additional forecast granularity, including country-level forecasts for 6 countries (US, Canada, Germany, UK, China and Japan), together with further details on adoption and redemption rates. Overall, it contains 21 tables featuring more than 1,600 data points.
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